![]() You might not win your pool by coming up with a creative name but at least you’ll have made life a little bit sunnier for everybody else. Still, it would be fun if more NCAA tournament entrants attempted some kind of clever pun or movie reference with their team names. (Also, according to a survey this year by the American Gaming Association, about one in five bracket pickers are women, so that might be having a positive effect on men who might otherwise pick insulting names.) How is Brendan from human resources-not to mention the rest of your colleagues-going to appreciate your awful wordplay about Jahlil Okafor? Probably not a lot, and most NCAA pool entrants are probably wise enough to know that. But why are they less raunchy, and/or sexist? This is probably at least partly because one of the most traditional places to fill out a bracket is at work in probably illegal office pools. That would explain why the names aren’t so creative. 30 in the NBA), but you also won’t find potentially offensive names like “ Semin Stains” (No. ![]() In NCAA brackets you won’t find nearly as many fun names like “Better Call Gasol” (No. 2 in NBA fantasy) and “Bros Before Hossas” (No. But in addition to the playful puns, there’s a darker side to fantasy sports naming: Many of the top names include various levels of sexism, ranging from “jokes” about domestic violence like “Beats by Ray” (the second most popular fantasy football name last year), to the less awful but still uncomfortable “ Rose Before Hoes” (No. “Turn Down for Watt” was among the top names in fantasy football last season, “Grand Theft Rondo” was a top name in NBA fantasy games, and “Moves like Jagr” was a top choice for the less popular fantasy hockey. When I’ve analyzed fantasy sports leagues in the past, I’ve found that participants often have creative souls and a penchant for puns. Compare, for example, NCAA bracketologists to their more original counterparts in fantasy sports. Rodney Ruxin, these bracket pickers are not. The most popular name chosen by those who had customized their bracket? “Upset City.” After that, “Upsets.” Followed by the underwhelming “Chalk,” “Main Bracket,” and “Upset Bracket.”Īmerica’s top NCAA tournament bracket names sound like they were created to be easy to find in a file cabinet. On Monday morning I downloaded all 156,200 team names that had already been registered in ’s Tournament Challenge.
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